Consumer Survey on Impact Investing in Japan 2019-2025
2019-2025
As part of its research initiatives, SIIF conducts surveys to gauge awareness of and interest in impact investing among general consumers. First launched in 2019 as Japan’s inaugural consumer-focused survey on impact investing, it will be conducted for the seventh time in 2025.
Consumer Survey on Impact Investing in Japan 2025
Consumer Survey on Impact Investing in Japan 2025Consumer Survey on Impact Investing in Japan 2025
Table of Contents
Summary of Survey Results
Purpose of the Survey
Attributes of the Respondents (N = 4,130)
Consumers’ General Investment Experience
NISA and Financial Literacy Education
Awareness of and Interest in Impact Investing
Attitudes Toward Financial Institutions and Institutional Investors
Ethical Awareness and Interest in Impact Investing
Personalities and Interest in Impact Investing
Implications for the Development of a Retail Market for Impact Investing
Postscript
Report on the Consumer Survey on Impact Investing in Japan 2025